Notebook become an indispensable tool for many people, competition in the mobile market has become fierce among the various brands to attract a larger share in addition to price cuts and other promotions, cycles of new product launches are faster, but some manufacturers just search for market share and often overlooked issues of product quality, such as design flaws, faulty battery, the heat dissipation problems arise frequently poor, resulting in laptop, "recalls "history on an battery for ibm t30 laptop ongoing basis, such as the manufacture of the world's top ten portable Sony a 2002-2010 years, the notebook," he recalls, "frequently performed not only consumers are very embarrassed, but also reflects the design process in notebook quality "poor"?
1, 2003: 18,000 Vaio notebook platform recalled
Sony is a notebook in 1997 entered the field, entered the Chinese market in 2010 as one of the major notebook manufacturers ten of the world, Sony is always taking fashion, "high quality" of online and consumer products are family home, beautiful beautiful appearance becomes the biggest selling point, though Sony is planted in China, but did not fall in the price, the price is still expensive, since 2004 until now, the personal computer market Sony China, a significant loss of image quality is also difficult, more importantly, from 2006 to 2008, Sony portable across many times, "remembers" its quality has been compromised in the eyes of Chinese people in 2010, appeared in Taiwan 50 000 "recalls the storm" portable Sony faces the high-end image of the "collapse."
At that time, Sony's solution is relatively simple, by email sent to registered users of "recovery" account, but could not remember the problem of FRV Vaio notebook, but for users with a maintenance service. However, at this time, "recalled" defective delivery and repair of the total equipment cost, so Sony lost the cost of 500 billion yen. Fortunately, because Vaio FRV laptop does not sell in China, so Chinese users without any interference. But then the "parallel" flooding, along with the Internet in China has been growing rapidly, and the news quickly spread, many Chinese Internet users have known this, this retreat "China has been in turmoil users.
2, 2006 ~ 2008: "Battery Door" event occurs frequently
The notebook market in 2006, news Jingzhen undoubtedly Sony "battery" incident, in the global notebook with a lithium battery, the production of Sony batteries up to 25% of the market, but due to quality problems from the top battery after the incident occurred, but also the global notebook market has become extremely passive, in June 2006, battery for dell inspiron 9300 laptop some manufacturers have announced that due to small metallic particles in Cuba, leading to a short circuit, using Sony batteries because of fire caused by an explosion, resulting in the safety of users of the incident, which began to recall a problem with laptops, pressure forced a number of laptop manufacturers, Sony announced October 2006: withdrawal from the world's estimated 10 million U.S. Zhifu laptop batteries $ 444,000,000.
3, 2010: Sony "Quality Gate", submitted again
Since the previous "top" less than two years, Sony has not thus learn from the past to improve the design process, but raised the crisis in the mobile industry, has just received the news that Sony June 30, 2010 announced the withdrawal in January 2010 listing (December 2009-February 2010 during production) of some series and VPCF11 VPCCW2 Series VAIO laptops, and in January 2010 to April 1913 to mid-production models. A collection of objects, including about 530 005 overseas units, approximately 52,000 units in mainland Japan, mainland China, with a total of 55 362 the number of units.
Fourth, the user is God? Sony promises to be an objective
The 2003 "recovery", the incident was just an accident, and after 2006-2008, the battery cover, "" remains, can be understood as belonging to a common "that"? The 2010 "Quality Gate", submitted again, no doubt, to a substantial reduction of the Sony brand image at the same time, Sony had all the "commitment" has been in vain, and in 2006, the battery "Top" incident, the company held a press conference Sony, due to the withdrawal of the battery to activate the concern that an ac adapter apology to consumers, but according reminded the industry, Sony executives are not very sincere apologies "This may indicate that Sony refuses to admit the mistakes Battery Recall, we can see that Sony is clearly very concerned about consumers, so that the user is the service concept of God only in the vernacular of paper Sony.